Senior B2B demand gen — the strategy and the hands to build it. Fifteen years, pre-seed to publicly traded.
Or start with Flight Plan — a 2-week GTM foundation, $5k flat.
Growth challenges fall into three categories. I've worked in all of them.
The hardest part of starting from zero isn't doing the work—it's knowing what to build first. I build for speed and durability at the same time: pipeline moving immediately while we build the infrastructure that makes it compound over time. You shouldn't have to choose between results now and a foundation that lasts.
Most early wins don't scale on their own—they need to be taken apart and rebuilt as systems. If you've been personally selling every deal and need to hand that off, I can turn your founder-led motion into an automated, repeatable campaign so you get your hours back and pipeline keeps moving. One-off wins become always-on demand.
When growth stalls, everyone has a theory. I'd rather look at the data—and if the problem is that you don't have reliable data, I can help there, too. I come in without a predetermined answer, diagnose what's actually broken versus what just looks broken, and build a clear path back to momentum. Sometimes it's a channel problem. Sometimes it's messaging. Sometimes it's the data underpinning all of it.
Using AI to do the same thing but faster is like buying fiber optic internet for your fax machine.
The real upgrade isn't speed. It's workflow redesign—where AI becomes a foundational input that changes what the workflow is, not just how fast it runs.
I've been building signal-based programs for over a decade—long before it was a category. The tools have gotten better. The instinct hasn't changed.
My team jokes that my brain is 90% flowcharts. I have a giant whiteboard in my home office. Demand gen is a systems problem, and I think better with a marker in my hand.
I'm as comfortable in a spreadsheet as I am in a strategy conversation or presenting to the executive team. I can hand you a plan, lead the work, and build the thing. Rare at the senior level — and exactly what you need at the stages I work in, where you need someone who won't hand you a framework and disappear.
When I sold Distil Networks and started Finmark, Nicole was the first person I called. She understands every piece of the go-to-market machine — not just her lane, but the whole system. Founders don't rehire people who weren't worth it.
Finmark, pre-seed. First marketing hire. I stood up the full demand stack — signal-based outbound, SEO, content, paid, lifecycle, MarTech — and turned it into a repeatable engine. The company raised a Series A and was later acquired by BILL.
BILL was an SMB company moving upmarket. I built the enterprise demand motion from the ground up — a 10,000-account ICP universe, ABM infrastructure, content program, and a channel mix proven out campaign by campaign.
Higher ed institutions, Signal Vine's customers, went into crisis at the onset of COVID. I stopped pushing demand and started building trust. Repositioned the content program around practical, actionable guidance for institutions navigating upheaval — including a partnership with a leading student mental health organization. The audience leaned in.
Chart the route before you burn the fuel.
A two-week, fixed-scope sprint — positioning, ICP, and a 90-day channel plan a hire can run.
You walk out with a Strategy Snapshot — your GTM playbook on one page — plus the ICP, messaging, and channel docs behind it.
Step one with a senior operator — most clients continue into an ongoing build.
A first step, not a retainer.