Where are you in your flight plan?

Every company I work with is at a different stage — and the right move at pre-seed looks nothing like the right move at Series B.

The work by phase

Different altitude, different work.

Same commitment to getting you to the next stage.

Launchpad

You're building demand from zero.

You have a product, early signal, and pressure to start acquiring customers. What you don't have yet: a tested ICP, clear messaging, or a channel strategy. Launchpad gets you clear on who you're selling to, what to say to them, and where to say it — so your first demand gen moves are informed, not just loud.

What we work on

Figure out who you're actually selling to — and who you're not

Build the messaging that makes cold outreach click

Test your first channels before you bet the quarter on one

Liftoff

You've got wins. Now make them repeatable.

Something is working — maybe outbound, maybe a particular channel, maybe a specific segment. But it's not systematic. You're winning deals, but you can't say exactly why — or how to do it again at scale. Liftoff turns what's working into something you can rely on.

What we work on

Find the pattern in what's already working

Build the infrastructure that makes it repeatable

Expand into adjacent channels without blowing up what's working

Acceleration

Time to run a system, not campaigns.

You've got a foundation. Now you want a system. Acceleration moves you from one-off campaigns to always-on, AI-driven demand gen — with the analytics to see what's working and the experimentation discipline to keep getting better.

What we work on

Turn one-off campaigns into always-on programs

Redesign workflows around AI — not just speed, but structure

Build the analytics layer that tells you what's actually driving revenue

Ways to work

Three ways in.

Flight Plan is the foundation. The retainer — Launchpad, Liftoff, Acceleration — is the ongoing build. Mayday is the quick read when something's off.

Not sure which fits? Figuring that out is part of the work.

Nicole was really good at figuring out what's worth focusing on versus what's just noise. She brought smart ideas, strong follow-through, and a level-headed approach that made everyone around her better.
Clare Fromme — Senior Director of Web Marketing, Zendesk

Want to work together?

Whichever stage you're in, let's talk about it.

Start with Flight Plan →Or let's talk →